Kirsty McQuoid, Managing Director

Kirsty loves strategy. Ever since entering the world of strategic communications 10+ years ago, she's fascinated by the constant wheels of innovation. Kirsty also loves telling stories. Of course, they aren't usually third-party, autobiographical ones, but here it goes...

Kirsty is an experienced communicator and has held in-house and agency side PR roles in London, Dublin and more recently, Belfast. In London town, Kirsty worked in the city as well as in Soho and resided in the literary capital of Hampstead,  but that's geography, let's get back to PR.

She has held roles at PRCo Ltd, the world's largest leading luxury travel PR agency, Lansons, a top 10 independent communications consultancy, with more awards than any other PR agency & CCD PR, a UK top 25 healthcare PR agency. Prior,  Kirsty received a Chartered Institute of Public Relations (CIPR) accredited Public Relations Consultants Association (PRCA) sponsored Postgraduate Diploma in International Public Relations in London then relocated to Dublin were she established and managed PR function for, a position she secured having obtained a place on Ireland's graduate programme, IBEC's International Export Programme.

Kirsty later returned to London having secured a role at Lansons. Kirsty studied business and marketing at University Misericordia, Dallas, USA for a year after securing a scholarship with the British Council, graduating with a GPA 4.0. She received a BSc in Psychology from Queen's University Belfast. Evidently, not before giving a degree in chemistry a go at the University of Edinburgh, upon realising there was no chemistry with her degree, she took a gap year before studying psychology at QUB.

Kirsty's sector expertise:

  • Institutional asset management
  • Corporate, city
  • Financial services
  • Consumer finance
  • Travel
  • Health

  • Telecoms
  • Food & drink
  • Technology
  • Sustainability
  • Arts
  • Consumer

Client portfolio experience includes:

  • Allianz Global Investors
  • Foreign & Colonial Investment Trust
  • Pictet Swiss private banking
  • Scottish Widows
  • Alliance & Leicester
  • Taxback

  • Burj Al Arab
  • Jumeriah
  • Four Seasons Hotels
  • Taj Hotels Resorts & Palaces
  • Champneys

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